Colts International

The Global Markets Program launched in January 2022 and grants NFL Clubs access to international markets for fan engagement and marketing activations as a part of a long-term effort to drive NFL fan growth and grow American football beyond the United States.

NFL clubs can apply for rights to selected international markets by submitting proposals for the International Committee to review each spring. Clubs are awarded rights for at least a five-year term to pursue activities in that international market that are largely consistent with what they can do in their home market.

After seeing the appetite for American football firsthand during the 2023 Frankfurt Games, the Colts are excited to expand the reach of the Horseshoe internationally and have found vibrant markets that make sense for the team.

What's more, the Colts and the state of Indiana have many existing ties to Germany and Austria, which will help accelerate engagement with fans and businesses in the two countries.

This will provide more international exposure and connections for our fans, partners, Indiana businesses and many more across the state of Indiana. In year one, the Colts will introduce fan engagement, business development and other marketing initiatives in the two countries, beginning immediately. Efforts will include building access to Colts broadcasts in both countries, strengthening existing fan clubs and creating new fan clubs in both nations, promoting opportunities for young people to learn and participate in the game, including growing flag football, and much more.

The Colts played their first game in Germany last fall, defeating the New England Patriots on Nov. 12, 2023, in Frankfurt. No decisions have been made about upcoming games, but the NFL will announce the full slate of international games prior to the beginning of each season.

The Colts plan to host events and activities across both countries that will engage fans. Current and former players are a part of that strategy.

The fan experience in Indiana and the U.S. will not be negatively affected by the international expansion, and Colts fans will receive the same level of service, engagement and fun they have come to expect over the years.